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How to Write a Business Plan

Getting Started

Written By Discover Business

There are many articles and resources available on the Internet explaining how to write a business plan, but writing a business plan is more than merely following a business plan template or copying someone’s business plan examples. A business plan can be as simple as a few notes scrawled on a paper napkin, or it can be a 40-page document with multiple sections and subsections describing every minute detail of a company’s operations, products and finances.

Writing an effective business plan is easier if you take time before starting the writing process to conduct your research and gather the information you will need to incorporate into it. Business owners of new startups or established companies can benefit from thinking through and researching such success-determining issues as:

  • Marketing strategies
  • Regulatory environment
  • Capitalization requirements
  • Financing opportunities
  • Organization
  • Risks
  • Competition

From this list you quickly realize that a business plan is more than a document a business uses to get financing or to attract investors. It is a roadmap of how your business will operate in order to succeed. Before you can begin writing your business planning roadmap, you need reliable information about your industry, your competitors, your product and your customers for inclusion in it. An industry analysis, competitor analysis, product feature comparison and market research will give you the information you need.

View the rest of the article HERE.

Blog Writing & Event Coverage!

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This week was super productive. LaBlaq Creativ got to cover not one, but TWO red carpet events! Also, we got a sit down with an upcoming NASCAR star: Salvatore Iovino.

Check out the interview with Award-winning NASCAR driver, Salvatore Iovino, at Incline Magazine.

Also, we covered Kontrol Magazine’s Fashion Jams: Beauty and the Beat hosted by supermodel Jessica White. Check out the Event Recap!

If you want to catch a glimpse of the catwalk please be sure to follow the boss and beauty of Incline Magazine, Lynn Williams on Facebook. LaBlaq Creativ provided Facebook Live video, Tweets, and Instagram clips of the event.

If your business is in need of social media assistance or social media account management be sure to contact us.

 

Red Carpet Tonight!

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Incline Magazine sponsored by LaBlaq Creativ will be on the red carpet tonight! You can catch us at:

 Fashion Jams: Beauty & The Beat

This is a chic and fashionable event for Atlanta’s tastemakers, socialites, and fashion lovers. The night will be turned into an GLAMOROUS night of music and fashion which will showcase designs from some the Atlanta’s finest designers and boutiques. Each designer will showcase a unique 10 piece collection that will showcase their voice as one of today’s fashion leaders.

The 7th annual charity fashion show is continuing the advocacy for HIV awareness.

Tonight’s event is a celebration seeking to raise funds and spread awareness about HIV through music and fashion, two means that are constantly bringing people together and encouraging discourse.

Incline Magazine is exited to give you the scoop on the red carpet.

Check out out Incline Magazine at InclineMagazine.com and follow Incline Magazine on Facebook and Twitter for event coverage.

What Martha Stewart and Snoop Dogg Can Teach Us About Choosing a Co-Founder

Hey fellow entrepreneurs and small business owners check out this amazing article written by John White, CMO at beBee .

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Written by John White

VH1’s new hit show, “Martha & Snoop’s Potluck Dinner Party,” pairs Martha Stewart and Snoop Dogg in a celebrity cooking show, which on the surface appears to be a very strange choice.

However, if you ask the show’s producer, SallyAnn Salsano, the pairing is far from random. In fact, she believes the move is actually brilliant.

“It just made sense,” said Salsano. “It’s like they are a unit. They exist. It’s not fake. It’s not put on. It’s just what it is. That’s why I think it feels so good because you have two people that genuinely love each other and respect each other, for real.”

It’s hard to argue with the results thus far. VH1 has already announced that they will be bringing them back for a second season.

It turns out the odd couple is working out quite well. In fact, I believe there is something that those who are seeking a co-founder for their startup can learn from this unique pairing.

Different Skill Sets

Clearly, Martha and Snoop bring different skills to the table. Martha has the operational background of being an amazing cook and having her own show in the past. Snoop can’t cook, but he is a raw entertainer that can make the crowd laugh and keep them engaged.

It’s important that co-founders choose someone whose skill set can help them bridge the gap of their own deficiencies. Choosing someone with a similar skill set weakens the business as additional money must be spent to bring on someone else that has the skills the co-founders lack.

If your skills are in marketing and business development, clearly you’re going to need someone on the product and technical side. So your priority should be to find someone with those skills, not partnering with another marketer.

Check out the full article here!

The Drive

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After an insane, but exciting weekend, here we are at another Monday. It’s a particularly dreary Monday here in Atlanta too. Most of our friends and family are getting their day started with their normal routines.

The life of an entrepreneur is anything but routine.

Some people thrive on routine, others don’t, but what matters most is getting the job done. In a race you need a sweet car, supportive team, and a plan. However, none of that matters if your tank is empty. So what’s your fuel? What motivate you to make the drive?

Monday’s often make us forget what’s the fuel to keep us going. So here’s a pretty sweet playlist to get your head in the game so you can focus on what makes you “Go”:

  1. “Happy” Pharrell Williams
  2. “I Gotta Feeling” The Black Eyed Peas
  3. “Good Life” OneRepublic
  4. “New Perspective” Panic!at the Disco
  5. “Beautiful Day” U2
  6. “BulletProof” La Roux

Have an awesome day, go forth and conquer!

The Elevator Pitch

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Everyone hopes to land the hour-long meeting with a potential client where you can lay out how your business is awesome. Realistically, you are not going to get an hour.

Cue: “The Elevator Pitch”

Many studies have shown that people can usually make a decision to work with you in under a minute!The average attention span of a person is only 30 seconds before they’re mind begins to wonder. Here are five elements to creating a client-landing “Elevator Pitch”:

Be Clear: You know what your business does, but your client doesn’t. Explain your services and remember what you don’t say, they don’t know.

Be Specific: Your potential client needs to know your paying attention to their specific business problem. A personal touch goes a long way. Start off on the right foot by applying your business solutions to their unique issue.

Be Visionary: Your client has to “see” themselves working with you. A visual image in your clients’ mind will leave a lasting impact.

Be Interesting: Grab their attention! Where is your client hurting the most? How can your business knock things out of the park for customers? Whatever it is use colorful examples to draw potential customers in.

Be Succinct: An elevator pitch is only 30 seconds. Say your pitch right now. Was it 30 seconds? If not, go back to the drawing board. Cut the fluff and zero in on the little nugget of gold your client needs.

As always if you need help, or just want a sounding board, contact us. We are here to help.