5 Ways to be More Productive

This week we talked about the easiest way to free up time by delegating tasks to a virtual assistant. However, while we wait for you to get your LaBlaq Creativ freelancer let’s talk about 5 things you can do now as an entrepreneur to be more productive.

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1. Get up early

The  earlier, the better. The beginning of the day is when you have the most control over it. Once clients, spouses, and kids are up it’s a race against the clock. Many new entrepreneurs are excited about setting their own schedule. Avoid the temptation to sleep in simply because you can. If you are finishing your client work early, great!

 

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2. Eat the Frog

No, not literally. This phrase simply means there is a task you know you need to do. It’s been sitting in the back of your mind since you went to sleep. The task that you don’t want to do is the task you NEED to do first. It’s gross, it’s icky, but push through and EAT THAT FROG. The sooner you get through the unwanted task(s) the less time wasted avoiding it.

 

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3. Plan your day

This seems really obvious. However, due to the nature of entrepreneurship it is surprisingly easy to get sucked into the world of the unorganized. Mapping out your day will help you focus on what is important. It will also help you prioritize your success.

 

 

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4. Check your Email

This is a tad controversial. Many people suggest avoiding your inbox as long as possible due to the distractions it can cause. Set a timer, and check your email. Any email that requires more than a quick response, add to your to-do list!

 

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5. Personal Time

In the beginning it seems like personal time should be a reward. This is a recipe for a fast burn-out. You are a person outside your business. Stay connected to family/friends. Make your hobbies a priority for yourself. Personal time must be scheduled in or you’ll never take the time. Work-life balance is the “raison d’etre” for many entrepreneurs. This is a lofty and elusive goal, but you can ensure you have some semblance of a life if you schedule mandatory personal time.

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This Week: Persuasion

This week I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Scarcity.

Nothing motivates clients or buyers more than knowing they are getting something exclusive. When building up your business and sourcing clients resist the urge to project you are always available.

It is human nature to take for granted a readily available resource. Your time is a precious resource, make it so and market it as such!

Practicing scarcity will do two things:

  1. Help your prioritize and focus your business goals.
  2. Ensure you have high quality customers

Sounds like a win-win, amirite?

Homework: Apply Scarcity

It is perfectly normal to toot your own horn when pitching to clients. However be sure to mention to your clients what they stand to lose if they fail to partner with you. Generating a sense of urgency on their part will eliminate the all too common hemming and hawing.

Where can you use scarcity in your business? Have you streamlined your business? If you need any help with your business contact us!

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This Week: Persuasion

Happy New Year and welcome back! New Year’s is my favorite holiday because I love a fresh start and new beginning.

This week I want to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Reciprocity.

Ever heard the saying “You get what you give?” This aspect in persuasion goes first because this is the hook or the worm on the end of a fishing rod. People want to know what they are going to get and how to match or reward what they have received.

Most people like an equal exchange. This is why it’s infuriating when Carol in accounting gives a $200 gift when the holiday exchange was supposed to be capped at $50.

However, in the business world giving a little more than expected can motivate your client to give you more work which leads to more pay or even simply just give you more pay.

Homework: Apply Reciprocity

Give your client a little more than what they are expecting and watch them want to give back in some way. And if they don’t respond or show any appreciation you’ve now been given another gift. The gift of warning. Tread carefully with clients like this in 2017.

Have you use reciprocity in your business? What are your goals for 2017? If you need any help with your business contact us!

 

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What Martha Stewart and Snoop Dogg Can Teach Us About Choosing a Co-Founder

Hey fellow entrepreneurs and small business owners check out this amazing article written by John White, CMO at beBee .

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Written by John White

VH1’s new hit show, “Martha & Snoop’s Potluck Dinner Party,” pairs Martha Stewart and Snoop Dogg in a celebrity cooking show, which on the surface appears to be a very strange choice.

However, if you ask the show’s producer, SallyAnn Salsano, the pairing is far from random. In fact, she believes the move is actually brilliant.

“It just made sense,” said Salsano. “It’s like they are a unit. They exist. It’s not fake. It’s not put on. It’s just what it is. That’s why I think it feels so good because you have two people that genuinely love each other and respect each other, for real.”

It’s hard to argue with the results thus far. VH1 has already announced that they will be bringing them back for a second season.

It turns out the odd couple is working out quite well. In fact, I believe there is something that those who are seeking a co-founder for their startup can learn from this unique pairing.

Different Skill Sets

Clearly, Martha and Snoop bring different skills to the table. Martha has the operational background of being an amazing cook and having her own show in the past. Snoop can’t cook, but he is a raw entertainer that can make the crowd laugh and keep them engaged.

It’s important that co-founders choose someone whose skill set can help them bridge the gap of their own deficiencies. Choosing someone with a similar skill set weakens the business as additional money must be spent to bring on someone else that has the skills the co-founders lack.

If your skills are in marketing and business development, clearly you’re going to need someone on the product and technical side. So your priority should be to find someone with those skills, not partnering with another marketer.

Check out the full article here!

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The Drive

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After an insane, but exciting weekend, here we are at another Monday. It’s a particularly dreary Monday here in Atlanta too. Most of our friends and family are getting their day started with their normal routines.

The life of an entrepreneur is anything but routine.

Some people thrive on routine, others don’t, but what matters most is getting the job done. In a race you need a sweet car, supportive team, and a plan. However, none of that matters if your tank is empty. So what’s your fuel? What motivate you to make the drive?

Monday’s often make us forget what’s the fuel to keep us going. So here’s a pretty sweet playlist to get your head in the game so you can focus on what makes you “Go”:

  1. “Happy” Pharrell Williams
  2. “I Gotta Feeling” The Black Eyed Peas
  3. “Good Life” OneRepublic
  4. “New Perspective” Panic!at the Disco
  5. “Beautiful Day” U2
  6. “BulletProof” La Roux

Have an awesome day, go forth and conquer!

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The Elevator Pitch

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Everyone hopes to land the hour-long meeting with a potential client where you can lay out how your business is awesome. Realistically, you are not going to get an hour.

Cue: “The Elevator Pitch”

Many studies have shown that people can usually make a decision to work with you in under a minute!The average attention span of a person is only 30 seconds before they’re mind begins to wonder. Here are five elements to creating a client-landing “Elevator Pitch”:

Be Clear: You know what your business does, but your client doesn’t. Explain your services and remember what you don’t say, they don’t know.

Be Specific: Your potential client needs to know your paying attention to their specific business problem. A personal touch goes a long way. Start off on the right foot by applying your business solutions to their unique issue.

Be Visionary: Your client has to “see” themselves working with you. A visual image in your clients’ mind will leave a lasting impact.

Be Interesting: Grab their attention! Where is your client hurting the most? How can your business knock things out of the park for customers? Whatever it is use colorful examples to draw potential customers in.

Be Succinct: An elevator pitch is only 30 seconds. Say your pitch right now. Was it 30 seconds? If not, go back to the drawing board. Cut the fluff and zero in on the little nugget of gold your client needs.

As always if you need help, or just want a sounding board, contact us. We are here to help.

 

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