This Week: Persuasion

I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Authority & Consistency

I believe Authority and Consistency go hand in hand when it comes to the power of persuasion. You can’t be an authority or expert in your craft without generating consistent results.

When it comes to convincing potential clients to do business with you they want to be sure you know your services inside out and that you have the proof to back it up. If you are just getting started you can build your brand by doing one simple thing:

Build a portfolio!

Don’t be intimidated by this very easy task. Do you have pictures of your work, a client testimonial on Facebook, something you built for free you’re proud of? These are all artifacts that should go into your portfolio!

Homework: Apply Authority & Consistency

Build your portfolio! If you don’t have one to give your potential clients you are behind the times.

Where can you use authority and consistency in your business? Have you streamlined your business? If you need any help with building your portfolio, contact us!

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