Building Your Personal Brand

You’ve worked hard at your business, you have a steady flow of clients, but now you are wondering if it’s time to build your personal brand. Your personal brand is the side of you clients and others don’t get to normally see. If you are ready to start building your personal brand here are some things to be thinking about to ensure a smooth roll-out:

Definition: Just like you painstakingly picked out fonts, colors, and logos for your business, you need to do the same for your personal brand. Take time to clearly define how you want your future audience to come to know you better. This is also an excellent time to figure out who you are as a person at this point in your life.

Add business: You’re first few audience members are very likely going to be your clients. They are curious about you and want an insider look at all that you do. Be sure when you create your personal brand that you add a small portion of your business so viewers can feel they really are getting to see you.

Be Authentic: The internet’s favorite past-time is calling out fakes. You don’t want to turn off your audience by pretending to be something you are not. Also, be sure that you are consistent in your personal brand. Your future audience is going to want to know that your videos, calls, or posts will be coming out regularly.

Be Ready: The great thing about a personal brand is you have an entire new platform to market your business. There’s almost always a sharp increase in business when you roll out your personal brand. Be ready for it!

Also, be aware that your clients are going to be monitoring your personal brand.

Like really monitoring it.

Don’t tell a client you can’t turn a project in on time, but then post on your personal brand you are at basketball game. Overall, building a personal brand is a great way to connect with fellow members in your industry and deepen client relationships. Approach the launch of your personal brand with the seriousness you applied to your business and you will be a success.

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This Week: Persuasion

I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Authority & Consistency

I believe Authority and Consistency go hand in hand when it comes to the power of persuasion. You can’t be an authority or expert in your craft without generating consistent results.

When it comes to convincing potential clients to do business with you they want to be sure you know your services inside out and that you have the proof to back it up. If you are just getting started you can build your brand by doing one simple thing:

Build a portfolio!

Don’t be intimidated by this very easy task. Do you have pictures of your work, a client testimonial on Facebook, something you built for free you’re proud of? These are all artifacts that should go into your portfolio!

Homework: Apply Authority & Consistency

Build your portfolio! If you don’t have one to give your potential clients you are behind the times.

Where can you use authority and consistency in your business? Have you streamlined your business? If you need any help with building your portfolio, contact us!

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How to Write a Business Plan

Getting Started

Written By Discover Business

There are many articles and resources available on the Internet explaining how to write a business plan, but writing a business plan is more than merely following a business plan template or copying someone’s business plan examples. A business plan can be as simple as a few notes scrawled on a paper napkin, or it can be a 40-page document with multiple sections and subsections describing every minute detail of a company’s operations, products and finances.

Writing an effective business plan is easier if you take time before starting the writing process to conduct your research and gather the information you will need to incorporate into it. Business owners of new startups or established companies can benefit from thinking through and researching such success-determining issues as:

  • Marketing strategies
  • Regulatory environment
  • Capitalization requirements
  • Financing opportunities
  • Organization
  • Risks
  • Competition

From this list you quickly realize that a business plan is more than a document a business uses to get financing or to attract investors. It is a roadmap of how your business will operate in order to succeed. Before you can begin writing your business planning roadmap, you need reliable information about your industry, your competitors, your product and your customers for inclusion in it. An industry analysis, competitor analysis, product feature comparison and market research will give you the information you need.

View the rest of the article HERE.

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The Elevator Pitch

elevator

Everyone hopes to land the hour-long meeting with a potential client where you can lay out how your business is awesome. Realistically, you are not going to get an hour.

Cue: “The Elevator Pitch”

Many studies have shown that people can usually make a decision to work with you in under a minute!The average attention span of a person is only 30 seconds before they’re mind begins to wonder. Here are five elements to creating a client-landing “Elevator Pitch”:

Be Clear: You know what your business does, but your client doesn’t. Explain your services and remember what you don’t say, they don’t know.

Be Specific: Your potential client needs to know your paying attention to their specific business problem. A personal touch goes a long way. Start off on the right foot by applying your business solutions to their unique issue.

Be Visionary: Your client has to “see” themselves working with you. A visual image in your clients’ mind will leave a lasting impact.

Be Interesting: Grab their attention! Where is your client hurting the most? How can your business knock things out of the park for customers? Whatever it is use colorful examples to draw potential customers in.

Be Succinct: An elevator pitch is only 30 seconds. Say your pitch right now. Was it 30 seconds? If not, go back to the drawing board. Cut the fluff and zero in on the little nugget of gold your client needs.

As always if you need help, or just want a sounding board, contact us. We are here to help.

 

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