This Week: Persuasion

This week I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Scarcity.

Nothing motivates clients or buyers more than knowing they are getting something exclusive. When building up your business and sourcing clients resist the urge to project you are always available.

It is human nature to take for granted a readily available resource. Your time is a precious resource, make it so and market it as such!

Practicing scarcity will do two things:

  1. Help your prioritize and focus your business goals.
  2. Ensure you have high quality customers

Sounds like a win-win, amirite?

Homework: Apply Scarcity

It is perfectly normal to toot your own horn when pitching to clients. However be sure to mention to your clients what they stand to lose if they fail to partner with you. Generating a sense of urgency on their part will eliminate the all too common hemming and hawing.

Where can you use scarcity in your business? Have you streamlined your business? If you need any help with your business contact us!

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This Week: Persuasion

Happy New Year and welcome back! New Year’s is my favorite holiday because I love a fresh start and new beginning.

This week I want to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Reciprocity.

Ever heard the saying “You get what you give?” This aspect in persuasion goes first because this is the hook or the worm on the end of a fishing rod. People want to know what they are going to get and how to match or reward what they have received.

Most people like an equal exchange. This is why it’s infuriating when Carol in accounting gives a $200 gift when the holiday exchange was supposed to be capped at $50.

However, in the business world giving a little more than expected can motivate your client to give you more work which leads to more pay or even simply just give you more pay.

Homework: Apply Reciprocity

Give your client a little more than what they are expecting and watch them want to give back in some way. And if they don’t respond or show any appreciation you’ve now been given another gift. The gift of warning. Tread carefully with clients like this in 2017.

Have you use reciprocity in your business? What are your goals for 2017? If you need any help with your business contact us!

 

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How to Write a Business Plan

Getting Started

Written By Discover Business

There are many articles and resources available on the Internet explaining how to write a business plan, but writing a business plan is more than merely following a business plan template or copying someone’s business plan examples. A business plan can be as simple as a few notes scrawled on a paper napkin, or it can be a 40-page document with multiple sections and subsections describing every minute detail of a company’s operations, products and finances.

Writing an effective business plan is easier if you take time before starting the writing process to conduct your research and gather the information you will need to incorporate into it. Business owners of new startups or established companies can benefit from thinking through and researching such success-determining issues as:

  • Marketing strategies
  • Regulatory environment
  • Capitalization requirements
  • Financing opportunities
  • Organization
  • Risks
  • Competition

From this list you quickly realize that a business plan is more than a document a business uses to get financing or to attract investors. It is a roadmap of how your business will operate in order to succeed. Before you can begin writing your business planning roadmap, you need reliable information about your industry, your competitors, your product and your customers for inclusion in it. An industry analysis, competitor analysis, product feature comparison and market research will give you the information you need.

View the rest of the article HERE.

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