You’ve worked hard at your business, you have a steady flow of clients, but now you are wondering if it’s time to build your personal brand. Your personal brand is the side of you clients and others don’t get to normally see. If you are ready to start building your personal brand here are some things to be thinking about to ensure a smooth roll-out:
Definition: Just like you painstakingly picked out fonts, colors, and logos for your business, you need to do the same for your personal brand. Take time to clearly define how you want your future audience to come to know you better. This is also an excellent time to figure out who you are as a person at this point in your life.
Add business: You’re first few audience members are very likely going to be your clients. They are curious about you and want an insider look at all that you do. Be sure when you create your personal brand that you add a small portion of your business so viewers can feel they really are getting to see you.
Be Authentic: The internet’s favorite past-time is calling out fakes. You don’t want to turn off your audience by pretending to be something you are not. Also, be sure that you are consistent in your personal brand. Your future audience is going to want to know that your videos, calls, or posts will be coming out regularly.
Be Ready: The great thing about a personal brand is you have an entire new platform to market your business. There’s almost always a sharp increase in business when you roll out your personal brand. Be ready for it!
Also, be aware that your clients are going to be monitoring your personal brand.
Like really monitoring it.
Don’t tell a client you can’t turn a project in on time, but then post on your personal brand you are at basketball game. Overall, building a personal brand is a great way to connect with fellow members in your industry and deepen client relationships. Approach the launch of your personal brand with the seriousness you applied to your business and you will be a success.