This Week: Persuasion

I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Authority & Consistency

I believe Authority and Consistency go hand in hand when it comes to the power of persuasion. You can’t be an authority or expert in your craft without generating consistent results.

When it comes to convincing potential clients to do business with you they want to be sure you know your services inside out and that you have the proof to back it up. If you are just getting started you can build your brand by doing one simple thing:

Build a portfolio!

Don’t be intimidated by this very easy task. Do you have pictures of your work, a client testimonial on Facebook, something you built for free you’re proud of? These are all artifacts that should go into your portfolio!

Homework: Apply Authority & Consistency

Build your portfolio! If you don’t have one to give your potential clients you are behind the times.

Where can you use authority and consistency in your business? Have you streamlined your business? If you need any help with building your portfolio, contact us!

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How to Write a Business Plan

Getting Started

Written By Discover Business

There are many articles and resources available on the Internet explaining how to write a business plan, but writing a business plan is more than merely following a business plan template or copying someone’s business plan examples. A business plan can be as simple as a few notes scrawled on a paper napkin, or it can be a 40-page document with multiple sections and subsections describing every minute detail of a company’s operations, products and finances.

Writing an effective business plan is easier if you take time before starting the writing process to conduct your research and gather the information you will need to incorporate into it. Business owners of new startups or established companies can benefit from thinking through and researching such success-determining issues as:

  • Marketing strategies
  • Regulatory environment
  • Capitalization requirements
  • Financing opportunities
  • Organization
  • Risks
  • Competition

From this list you quickly realize that a business plan is more than a document a business uses to get financing or to attract investors. It is a roadmap of how your business will operate in order to succeed. Before you can begin writing your business planning roadmap, you need reliable information about your industry, your competitors, your product and your customers for inclusion in it. An industry analysis, competitor analysis, product feature comparison and market research will give you the information you need.

View the rest of the article HERE.

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