Everyone hopes to land the hour-long meeting with a potential client where you can lay out how your business is awesome. Realistically, you are not going to get an hour.
Cue: “The Elevator Pitch”
Many studies have shown that people can usually make a decision to work with you in under a minute!The average attention span of a person is only 30 seconds before they’re mind begins to wonder. Here are five elements to creating a client-landing “Elevator Pitch”:
Be Clear: You know what your business does, but your client doesn’t. Explain your services and remember what you don’t say, they don’t know.
Be Specific: Your potential client needs to know your paying attention to their specific business problem. A personal touch goes a long way. Start off on the right foot by applying your business solutions to their unique issue.
Be Visionary: Your client has to “see” themselves working with you. A visual image in your clients’ mind will leave a lasting impact.
Be Interesting: Grab their attention! Where is your client hurting the most? How can your business knock things out of the park for customers? Whatever it is use colorful examples to draw potential customers in.
Be Succinct: An elevator pitch is only 30 seconds. Say your pitch right now. Was it 30 seconds? If not, go back to the drawing board. Cut the fluff and zero in on the little nugget of gold your client needs.
As always if you need help, or just want a sounding board, contact us. We are here to help.