What Martha Stewart and Snoop Dogg Can Teach Us About Choosing a Co-Founder

Hey fellow entrepreneurs and small business owners check out this amazing article written by John White, CMO at beBee .

snoopnmartha

Written by John White

VH1’s new hit show, “Martha & Snoop’s Potluck Dinner Party,” pairs Martha Stewart and Snoop Dogg in a celebrity cooking show, which on the surface appears to be a very strange choice.

However, if you ask the show’s producer, SallyAnn Salsano, the pairing is far from random. In fact, she believes the move is actually brilliant.

“It just made sense,” said Salsano. “It’s like they are a unit. They exist. It’s not fake. It’s not put on. It’s just what it is. That’s why I think it feels so good because you have two people that genuinely love each other and respect each other, for real.”

It’s hard to argue with the results thus far. VH1 has already announced that they will be bringing them back for a second season.

It turns out the odd couple is working out quite well. In fact, I believe there is something that those who are seeking a co-founder for their startup can learn from this unique pairing.

Different Skill Sets

Clearly, Martha and Snoop bring different skills to the table. Martha has the operational background of being an amazing cook and having her own show in the past. Snoop can’t cook, but he is a raw entertainer that can make the crowd laugh and keep them engaged.

It’s important that co-founders choose someone whose skill set can help them bridge the gap of their own deficiencies. Choosing someone with a similar skill set weakens the business as additional money must be spent to bring on someone else that has the skills the co-founders lack.

If your skills are in marketing and business development, clearly you’re going to need someone on the product and technical side. So your priority should be to find someone with those skills, not partnering with another marketer.

Check out the full article here!

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