This Week: Persuasion

This week I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Scarcity.

Nothing motivates clients or buyers more than knowing they are getting something exclusive. When building up your business and sourcing clients resist the urge to project you are always available.

It is human nature to take for granted a readily available resource. Your time is a precious resource, make it so and market it as such!

Practicing scarcity will do two things:

  1. Help your prioritize and focus your business goals.
  2. Ensure you have high quality customers

Sounds like a win-win, amirite?

Homework: Apply Scarcity

It is perfectly normal to toot your own horn when pitching to clients. However be sure to mention to your clients what they stand to lose if they fail to partner with you. Generating a sense of urgency on their part will eliminate the all too common hemming and hawing.

Where can you use scarcity in your business? Have you streamlined your business? If you need any help with your business contact us!

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