Building Your Personal Brand

You’ve worked hard at your business, you have a steady flow of clients, but now you are wondering if it’s time to build your personal brand. Your personal brand is the side of you clients and others don’t get to normally see. If you are ready to start building your personal brand here are some things to be thinking about to ensure a smooth roll-out:

Definition: Just like you painstakingly picked out fonts, colors, and logos for your business, you need to do the same for your personal brand. Take time to clearly define how you want your future audience to come to know you better. This is also an excellent time to figure out who you are as a person at this point in your life.

Add business: You’re first few audience members are very likely going to be your clients. They are curious about you and want an insider look at all that you do. Be sure when you create your personal brand that you add a small portion of your business so viewers can feel they really are getting to see you.

Be Authentic: The internet’s favorite past-time is calling out fakes. You don’t want to turn off your audience by pretending to be something you are not. Also, be sure that you are consistent in your personal brand. Your future audience is going to want to know that your videos, calls, or posts will be coming out regularly.

Be Ready: The great thing about a personal brand is you have an entire new platform to market your business. There’s almost always a sharp increase in business when you roll out your personal brand. Be ready for it!

Also, be aware that your clients are going to be monitoring your personal brand.

Like really monitoring it.

Don’t tell a client you can’t turn a project in on time, but then post on your personal brand you are at basketball game. Overall, building a personal brand is a great way to connect with fellow members in your industry and deepen client relationships. Approach the launch of your personal brand with the seriousness you applied to your business and you will be a success.

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5 Ways to be More Productive

This week we talked about the easiest way to free up time by delegating tasks to a virtual assistant. However, while we wait for you to get your LaBlaq Creativ freelancer let’s talk about 5 things you can do now as an entrepreneur to be more productive.

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1. Get up early

The  earlier, the better. The beginning of the day is when you have the most control over it. Once clients, spouses, and kids are up it’s a race against the clock. Many new entrepreneurs are excited about setting their own schedule. Avoid the temptation to sleep in simply because you can. If you are finishing your client work early, great!

 

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2. Eat the Frog

No, not literally. This phrase simply means there is a task you know you need to do. It’s been sitting in the back of your mind since you went to sleep. The task that you don’t want to do is the task you NEED to do first. It’s gross, it’s icky, but push through and EAT THAT FROG. The sooner you get through the unwanted task(s) the less time wasted avoiding it.

 

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3. Plan your day

This seems really obvious. However, due to the nature of entrepreneurship it is surprisingly easy to get sucked into the world of the unorganized. Mapping out your day will help you focus on what is important. It will also help you prioritize your success.

 

 

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4. Check your Email

This is a tad controversial. Many people suggest avoiding your inbox as long as possible due to the distractions it can cause. Set a timer, and check your email. Any email that requires more than a quick response, add to your to-do list!

 

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5. Personal Time

In the beginning it seems like personal time should be a reward. This is a recipe for a fast burn-out. You are a person outside your business. Stay connected to family/friends. Make your hobbies a priority for yourself. Personal time must be scheduled in or you’ll never take the time. Work-life balance is the “raison d’etre” for many entrepreneurs. This is a lofty and elusive goal, but you can ensure you have some semblance of a life if you schedule mandatory personal time.

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Your startup needs a VA

One of the biggest crossroads a startup will face is making their first hire. Hire too soon or too late can cost you business.

Scaling slowly is important in business, but there comes a point that you can’t grow unless your business grows…people-wise.

Whether your start-up is tech or non-tech many founders are imagining their first hire to be an expert in another aspect of the business.

This isn’t smart.

If your business has attracted its first clients and you are growing, your first hire should always be a VA.

Why?

Because, if you are at the point that you can hire then it’s clear you are successful on your own or with your co-founder(s). What is needed most is more time to continue doing what you have been doing.

How do you get more time? You delegate!

Many founders will look for a head of sales before they’ll hire a virtual admin to handle minutia. That seems silly: your time is more valuable to the company than anyone else’s, so you should free it up in the least expensive way possible.

-Roy Bahat

Here’s where we shamelessly plug LaBlaq Creativ: Your Remote Secret Weapon. There’s plenty of tasks that take up your day that you simply don’t have time for or don’t want to do. Delegate! Free up your time so you can get back to business.

If you don’t want to listen to us, listen to Roy. He knows what he’s talking about.

Click here to read more of Roy’s smartness.

Your startup is important, so invest in it’s most important resource: You.

If you’re interested in getting a quote for a LaBlaq Creativ freelancer contact us.

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5 reason to hire us!

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  1. Speed

You know what you need done and how exactly you want it done. Instead of dealing with endless meetings, working with a remote worker will cut down on the chatter and time wasting. You can get straight to the deliverables. However, LaBlaq Creativ account assistants are friendly and will happily chat with you, but that is free of charge. 😀

  1. Convenience

You have a moment of inspiration at 3am. Great! You don’t have to wait until 8 am or 9 am to get started on your idea. Reach out to your remote secret weapon (that’s us) and watch things get started sooner rather than later. A LaBlaq Creativ account assistant is always available.

  1. Growth

The best and worst problem to have is wanting to grow your business, but not being able to because you need help. Hiring a remote assistant will give you the ability to grow your business quickly. Also, a LaBlaq Creativ account assistant will cost less money than hiring an employee. Less money spent on payroll means more money you can invest into your business.

  1. Competitive Edge

Sometimes a company will experience massive growth not because they are best at something, but because they are first. Having a virtual assistant means having the flexibility to launch products and services quickly. Never miss the ability to be first again.

  1. Access

One of the biggest perks to a virtual assistant is they are readily available. A LaBlaq Creativ account assistant biggest selling point is that they are flexible with time. You work around the clock, so do we. Also, there is a major selling point to working with us then your traditional remote workers. Never worry about counting the clock again and never fear getting an unexpectedly high invoice.

If you’re ready to take the plunge and grow your business, contact us today!

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Fear: The Monster

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Fear is the monster that slays more businesses before they are even born! Every small business or entrepreneur has a fear monster they have to battle. Fear pops-up in unexpected places when you are running your business. You are chugging along with your new business and suddenly you’re paralyzed with a decision.

Do you partner with that brand? Do you fire that person? Do you expand?

Wherever you are in your business know that it is completely normal to have fear. However, being paralyzed by fear is dangerous especially when the competition is nipping at your heels. So…how do we move past fear?

Here are 5 steps I take to push past the fear monster:

  1. Acknowledge it- The Fear monster THRIVES on inaction. Ignoring what you are afraid of feels good at the moment, but as time rolls on whatever you are afraid of is rotting in your mind. It gnaws at you and makes the monster grow.
  2. Identify- Look that fear monster square in the eye and figure out what is? Is it a task? Is it a new concept? What is it that makes you afraid of this business problem.
  3. Break it Down- Now it’s time to get to work! But wait!!! Not too much work. You’ve identified the monster now accomplish the smallest task you need to do minimize your fear monster. Repeat. And REPEAT.
  4. Help- Ask for help. I understand your business is your baby and you don’t want anyone else handling your precious baby. But guess what? You are hurting your baby by not getting help. Take a step back and ask your mentor for help or invest in consulting.
  5. Study- Yes, that’s right! After you tackled the fear monster, you need to study your reaction. Why was your reaction your reaction? What led to the fear? What led to inaction? This is an important step. The next time a crisis of fear descends on you, you will have the correct mindset to address and press through.

Fear can be a wonderful motivation in the world of entrepreneurship. It give us a reality check and forces us to apply wisdom to our decisions. However, fear is not supposed to take up permanent residence in your business or life.

If you are struggling with your business and want to farm out tasks without blowing through your budget contact us today.

We are excited about your future!

 

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This Week: Persuasion

I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Authority & Consistency

I believe Authority and Consistency go hand in hand when it comes to the power of persuasion. You can’t be an authority or expert in your craft without generating consistent results.

When it comes to convincing potential clients to do business with you they want to be sure you know your services inside out and that you have the proof to back it up. If you are just getting started you can build your brand by doing one simple thing:

Build a portfolio!

Don’t be intimidated by this very easy task. Do you have pictures of your work, a client testimonial on Facebook, something you built for free you’re proud of? These are all artifacts that should go into your portfolio!

Homework: Apply Authority & Consistency

Build your portfolio! If you don’t have one to give your potential clients you are behind the times.

Where can you use authority and consistency in your business? Have you streamlined your business? If you need any help with building your portfolio, contact us!

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This Week: Persuasion

This week I want to continue to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Scarcity.

Nothing motivates clients or buyers more than knowing they are getting something exclusive. When building up your business and sourcing clients resist the urge to project you are always available.

It is human nature to take for granted a readily available resource. Your time is a precious resource, make it so and market it as such!

Practicing scarcity will do two things:

  1. Help your prioritize and focus your business goals.
  2. Ensure you have high quality customers

Sounds like a win-win, amirite?

Homework: Apply Scarcity

It is perfectly normal to toot your own horn when pitching to clients. However be sure to mention to your clients what they stand to lose if they fail to partner with you. Generating a sense of urgency on their part will eliminate the all too common hemming and hawing.

Where can you use scarcity in your business? Have you streamlined your business? If you need any help with your business contact us!

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This Week: Persuasion

Happy New Year and welcome back! New Year’s is my favorite holiday because I love a fresh start and new beginning.

This week I want to talk about the art of persuasion. Persuasion is important when it comes to landing business deals. There are 6 aspects of persuasion:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Social proof
  6. Liking

Today we are going to talk about Reciprocity.

Ever heard the saying “You get what you give?” This aspect in persuasion goes first because this is the hook or the worm on the end of a fishing rod. People want to know what they are going to get and how to match or reward what they have received.

Most people like an equal exchange. This is why it’s infuriating when Carol in accounting gives a $200 gift when the holiday exchange was supposed to be capped at $50.

However, in the business world giving a little more than expected can motivate your client to give you more work which leads to more pay or even simply just give you more pay.

Homework: Apply Reciprocity

Give your client a little more than what they are expecting and watch them want to give back in some way. And if they don’t respond or show any appreciation you’ve now been given another gift. The gift of warning. Tread carefully with clients like this in 2017.

Have you use reciprocity in your business? What are your goals for 2017? If you need any help with your business contact us!

 

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#MondayMotivation

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Many people had a rough year. Hashtags wishing 2016 ‘Bon Voyage’ have regularly trended the past few weeks. Instead of thinking of 2016 as a year of loss, try to think of 2016 as a year of refinement.

Friends, family, money, and business may have been lost in the fire, but what remains has been purified. Who and what stuck by you this year should have your undivided attention.

Mourning loss is natural and has it’s place. However, never get stuck there. Channel that negative thought, negative emotion, negative energy into laser sharp focus on what remained in 2016.

Then apply the “Three Life Rule”.

  1. If you don’t go after what you want you’ll never have it.

You have to “go”. This is an action people. You’ve dreamed, you’ve read, you’ve researched, now GO! Actively make some moves. Did you write your business plan? Did you call that guy/girl you like? Did you download that recipe you’ve been staring at? GO!

2. If you don’t ask, the answer will always be no.

When is the last time you asked for something you truly wanted? I mean something you just assumed is going to be a “No”. Did you feel better when you had the answer (good or bad). Going to take a huge guess here and say, that even if the answer was “NO” just knowing the answer resolved some stress. Ask for what you want! If the answer is “no” find out why. If the answer is “yes”. Awesome!

3. If you don’t step forward, you will always be in the same place.

Surprise! No movement=no movement. Take a look at your goal, break it down into a very small piece. Now even smaller. Now one more time. Now you have this teeny, tiny task to do. Write for 10 minutes, run for 2 minutes, clean for 3 minutes. Just get started and you will be surprised how accomplished you feel moving forward.

As always, if you need any help. Whether it’s life or business, contact us.

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